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Business Marketing：Connecting Strategy, Relationships and Learning(4版)網路熱賣

博客來專業及教科書及政府出版品-管理類分類新書上市

　　Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.